The media orientation of civil society organization is considered the cornerstone of its success. The proper and professional media orientation ensures the organization's fame through which it can promote its objectives and inform the society of its activities, which contributes to the engage the society in designing, criticizing, evaluating its works and projects, and increasing its volunteers, in addition to promoting human rights, public freedoms and democracy and development indirectly through the content of press releases and media, this accordingly, makes a community faith in the long term.

The proper and professional media activities characterized by transparency and credibility are important ways through which donors believe in the works of the organization, and a good way to reach them via the Internet and electronic press releases and a way of intersection with them. Most donors are looking for those who intersect with them in their goals and vision of social and legal solutions from local civil society organizations in line with the common objectives, including the right to freedom of expression and the right to freedom of opinion as rights of cultural origin, in addition to the dissemination of human rights culture and promotion of cultural human rights as stipulated in the charters International.

The media, in general, is rich in methods that contribute to raising the status of any institution if it can keep its tools well, such as newspapers, radio and magazines in addition to electronic media and social media techniques as well as oral media through the organization's beneficiaries through the publications of a media nature which explain to the origination's beneficiaries and volunteers the vision, purpose and mission of the organization as well as its dreams in development of society and the main issues that work on it. Therefore, the media is of exceptional importance in this area and must be a priority upon designing the strategies, plans and operational activities, this is what this Strategy inspire within these pages.