Involving the public in the works of civil society organization is the perfect way to succeed in society. Therefore, existence of a strategy on the ways of publicity and the ways of reaching the public requires thinking about the ways to regulate the models of community interaction with the activities of the organization and their participation. The intersection between this strategy and other strategies such as income sources diversity strategy, media strategy and the strategy of attracting and managing volunteers comes as a third answer to the question why Publicity strategy and reaching the target audience? As reaching, the target audience and their belief in the work of the organization will increase the percentage of volunteers in the organization, enrich it with ideas, works, and protect it as well.

Also, the great benefit of the public from the organization leads to belief of donors in the role of the organization in the change, modernization and development of society, entrench the principles of human rights, public freedoms and democracy as three major issues on which the organization works greatly,

Existence of this strategy will have a major role in making the organization one of the important institutions which have a significant impact on Yemeni street, and this is what the organization aspires to achieve during its work and its future plans.